In the research we did in Honduras, we discovered and conceptualized an essential segment of the population, we call it: The New Honduran.
Go TV was conceived for the #newHonduran, thinking of its entire structure, image, and products to reflect this target.
Many people in Honduras were incredulous and unconfident that these people existed. However, the time has shown that this group already reaches about 25% of the population.
How is the #newHonduran? sees life as an opportunity, wants to make himself felt, wants to show himself as he is, his value and talent.
#follow my dreams
#I do what I want
#I say what I feel
Go TV is the only channel in Honduras for the new generations.
The opportunity for go TV is growing as a multimedia system, not just a TV channel, to reach its audiences wherever they are.
long live #gotv
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